BraBus - 3D Car Configurator
Overview
BraBus is an interactive 3D car configurator allowing users to customize vehicles with real-time rendering, lighting simulation, and a high-fidelity 360° experience.
Client
Vearah Design Studio, Abuja, NG
Services
Research, UI/UX Design, 3D Interaction Design
Challenge
Car customization tools face several UX and performance issues:
- Slow rendering of high-poly 3D models.
- Unintuitive control schemes for casual users.
- Difficulty representing colors and materials accurately.
- Limited sharing or export features.
The Vision
BraBus delivers a premium, real-time 3D customization experience:
- Photorealistic rendering of cars in real-time.
- Easy-to-use controls for all user levels.
- Immersive views from interior and exterior modes.
Key Features
Real-Time 3D Engine
- HDR lighting and reflections.
- Material shaders for glossy, matte, and metallic finishes.
- 360° rotation and zoom.
Customization Suite
- Color, wheels, interior, trims, and accessories.
- Preset packages and performance kits.
- Export configuration to image/PDF.
Impact Goals
Reinventing Digital Vehicle Shopping
- Help car brands showcase models interactively.
- Enable users to visualize vehicles before purchase.
- Provide a premium, immersive digital experience.
